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Sevonne Brand Attributes
Table of Content
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STEEPX Macro Trend
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Cometitive Analysis
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Consumer Archetypes
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User Insight Survey
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Problem Statements
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Brand Guideline Book
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Sevonne Brand Strategy
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Positioning Matrix
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Value Proposition
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Roadmap
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Nature-Infused Line-Up
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Haven Essential
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Haven Bespoke
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Sanctuary
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Wellspring
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OASIS Experience Center
Table of Content
Research & Discovery
Brand Strategy
- Inspired by the bodily curves when doing yoga
- Inspired by some objects discovered from the nature environment
- Imagining that there is a green island far away from the beach
- Inspired by natural curves from canyons, terraces, and valleys
- Accessories for the hot tub personal care
- Inspired by water drops, ripples, and bubbles
- Concept Refinement
Design Development
Personas & User Scenarios
- Persona Overview
Through our thorough research and the user survey, we develop the three personas with different needs.
Personas & User Scenarios
- User Scenario
The user scenario video describes how the hot tub ecosystem would work for our personas. It is also the overall introduction of the nature-infused product line.
Sevonne User Scenarios
Final Design Collage
Final Design Collage
- Nature-Infused Line-Up
OASIS Experience Store
- Design a new nature pavilion where people can have a green and pleasant hot tub experience around nature in the urban city
- Site: Studio City - Ventura Boulevard, Los Angeles, CA
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